HubSpot CPQ is a lightweight, SMB-focused quoting tool bundled with Commerce Hub. MobileForce CPQ is the AI-driven, enterprise-ready solution with AskCPQ, faster setup, lower cost, and full lifecycle management.

HubSpot CPQ is an SMB starter pack: good for simple quoting, but limited. MobileForce CPQ is the AI-driven, enterprise-ready solution offering AskCPQ, faster setup, lower cost, and complete lifecycle support. Together, they cover all segments without overlap or confusion.

Selling 2-3 subscription products with flat pricing. Reps need to generate simple quotes directly in HubSpot without integrations. Goal: speed + low friction.
Example: Marketing agency quoting retainers and hourly packages. Needs quick quotes with drag-and-drop templates and limited need for product rules or approvals.
Org has never used CPQ before and wants to start light. HubSpot-native experience feels seamless for reps already using Sales Hub.

Needs guided selling because reps can't memorize all product configurations. Must manage multiple price books (by region, distributor, or channel partner). Requires ERP integration for real-time inventory and costing.
Selling bundles of licenses, add-ons, and usage-based tiers (per GB, per seat, per transaction). Requires complex discounting rules and automated approvals for high-volume contracts. Needs post-quote workflows (renewals, upsells, amendments).
Multiple partner/reseller tiers with unique pricing. Requires advanced governance and deal tracking. Must sync back into HubSpot for visibility, but CPQ logic lives in MobileForce.
Outgrowing manual quoting or lightweight CPQ. Needs AskCPQ AI for speed and efficiency while handling growing complexity. Requires integration across CRM + billing + service delivery.
A comprehensive breakdown of capabilities between HubSpot CPQ and MobileForce CPQ
| Category | HubSpot CPQ | MobileForce CPQ |
|---|---|---|
| AI | Basic AI (quote suggestions, approvals, sales copilot) | AskCPQ - true conversational AI: reps generate quotes instantly by typing natural language requests |
| Setup & Cost | Requires Commerce Hub Pro/Enterprise seats (extra cost, slow rollout) | Faster setup, lower cost of ownership. No forced add-on seats |
| Complexity Fit | Bare bones: simple quotes, templates, limited configurator | Fully customizable: advanced product rules, guided selling, ERP integration, usage-based pricing |
| Industries | SaaS & services, SMB | Mid-market & enterprise: manufacturing, telecom, usage-based SaaS, channel sales |
| Product Catalog | CSV import, SKUs, tiered pricing. No support for multiple price books | Robust catalog handling, supports multiple price books for geos, channels, and customer tiers |
| Approvals | Workflow-based; simple logic in Pro, branching in Enterprise | Robust approval hierarchies, complex discounting & contract logic |
| Post-Quote | Tracking + contract object (future Q4 roadmap) | Full lifecycle: contract amendments, renewals, upsells, onboarding, service provisioning |
MobileForce CPQ delivers enterprise capabilities at a fraction of the cost

Average pricing range

Starting price range
For a team of 10 users, you could save $6,600 to $11,400 annually by choosing MobileForce CPQ over HubSpot Commerce Hub, while getting significantly more enterprise features and capabilities.
Experience the power of AI-driven quoting with AskCPQ and see how we deliver faster setup, lower costs, and complete lifecycle management.