Background: Inotiv (NASDAQ: NOTV), a leading pharmaceutical and drug discovery company, needed a unified, cost-effective CRM and CPQ solution after its acquisition of Envigo. The merger left Inotiv operating with two disparate Salesforce instances, leading to fragmented data, operational inefficiencies, and high IT dependency.

With over 2,000 employees and $490M+ in annual revenue, the company needed to scale more efficiently.

The Challenge: After unsuccessfully trying another CPQ option, which was not a no-code platform, HubSpot turned to Mobileforce and its robust no-code CPQ.

HubSpot and Mobileforce then delivered a powerful, streamlined solution that met each of Inotiv's complex needs.

The Result: Inotiv was happy to replace Salesforce CRM + CPQ with HubSpot Sales Hub + Mobileforce CPQ for all 160+ sales team members — and reduced its quote-to-close times by 45+%.